Machine learning techniques for identification using mobile and social media data

Networked access and mobile devices provide near constant data generation and collection. Users, environments, applications, each generate different types of data; from the voluntarily provided data posted in social networks to data collected by sensors on mobile devices, it is becoming trivial to access big data caches. Processing sufficiently large amounts of data results in inferences that can be characterized as privacy invasive. In order to address privacy risks we must understand the limits of the data exploring relationships between variables and how the user is reflected in them. In this dissertation we look at data collected from social networks and sensors to identify some aspect of the user or their surroundings. In particular, we find that from social media metadata we identify individual user accounts and from the magnetic field readings we identify both the (unique) cellphone device owned by the user and their course-grained location. In each project we collect real-world datasets and apply supervised learning techniques, particularly multi-class classification algorithms to test our hypotheses. We use both leave-one-out cross validation as well as k-fold cross validation to reduce any bias in the results. Throughout the dissertation we find that unprotected data reveals sensitive information about users. Each chapter also contains a discussion about possible obfuscation techniques or countermeasures and their effectiveness with regards to the conclusions we present. Overall our results show that deriving information about users is attainable and, with each of these results, users would have limited if any indication that any type of analysis was taking place